‘A Quiet Place Part II’ Screaming To $57M+; ‘Cruella’ Set To Dazzle $27M+: The Box Office Is Back
RelishMix reports that A Quiet Place Part II had a social media universe reach of 173.3M before the weekend, “well above horror genre norms, and in comparison to A Quiet Place, which had a SMU of 103.2M.” Added to this number is the new Paramount+ social network and trailers and materials that have been in rotation for 17 months; the sequel’s materials dropped on Jan. 1, 2020 with the first trailer at 30.1M views.
Overall, the social media universe for the franchise has grown 2.6x since 2018. Krasinski has, natch, been pushing the sequel to his near 10M social media followers, and he’s been flying around the country doing in-theatre appearances in NYC, Cleveland and more.
Reports RelishMix on the A Quiet Place Part II chatter on social: “Convo swings mixed from hot enthusiasm for the sequel and long anticipation of a big screen horror event, to questions about where and when it will stream on Paramount+ or other VOD platforms windows. A Quiet Place as a franchise is a breakthrough for the horror genre, as fans discuss how they never see horror in theaters (too scared). But this film became one of a fav movies, starring Emily Blunt.”
As far as Cruella‘s wattage on social, RelishMix says that the Emma Stone movie “is benefitting from the recently extended Disney SMU Social Media Universe and day/date promotions, with an overall social media universe of 446.7M, which is 25% over the norm and includes Disney+ at 95.2M — noting that without the Disney+ lift, SMU stats are on par for the genre.”
Cruella is tracking strong next to comp Beauty And The Beast, which had an exceptional 934M SMU and $174.7M opening weekend B.O., and Mary Poppins Returns, which was below the norm at 229M social media universe and opened at $23.5M 3-day and $49.9M over the 7-day Christmas 2018 stretch.
RelishMix says that the hottest touch point is the official Crulla de Vil Facebook page, with 830K fans and adding 1K new fans per day. The FB page was launched 11 years ago in 2010, as an early Disney social character page, long after the pre-social media live-action 101 Dalmatians in 1996. The page is now fully loaded to promote Cruella with FB views for the 26 videos posted for this campaign at a strong 158.1M. The best video has 20.2M views. In addition there’s another 92.1M views on YouTube for Cruella with an exceptional viral rate of 26.1 for 17 official trailers and spots. Stone and fellow star Emma Thompson are off the social media grid.
In regards to the buzz pre-weekend, RelishMix says, “Chatter spins on the Cruellacharacter’s qualities and the outrageous peril of puppies, as well as cranky mentions about the $30 added fee within Disney+. Fans are buzzing about the soundtrack, stacked with mega-classics including ‘Who’s Sorry Now’ by Connie Francis, ‘These Boots Are Made For Walking’ by Nancy Sinatra, ‘Blood Well Right’ by Supertramp and many more, selected by music supervisor Susan Jacobs.”
FULL STORY: https://deadline.com/2021/05/a-quiet-place-part-ii-cruella-memorial-day-weekend-box-office-1234766021/