‘Conjuring 3’ Out-Scaring ‘A Quiet Place Part II’ At Weekend B.O.

New Line’s The Conjuring: The Devil Made Me Do It is beating Paramount’s second weekend of A Quiet Place Part II, with an estimated $23.5M to $22M but there shouldn’t be any doubts: It’s a solid weekend at the box office, especially as the pandemic calms. Even No. 3 title, Disney’s Cruella is doing well, on its way toward a $11.4M second weekend, -47%, after a $3.28M Friday, -57%.

THE CONJURING: THE DEVIL MADE ME DO IT: Social media analytics corp RelishMix notes that Conjuring 3 began dropping materials on April 20 giving it seven week runway with ten trailers and videos on WB and HBOMax YouTube channels, accumulating over 58.2M views and a very strong viral reposting rate of 40:1. Materials on Facebook are posted across the Warner Media social network of 62.4M which included 4.5M connected fans on Facebook for the franchise and a total 131.1M social media universe at 31% above the horror norm.

Chatter for Conjuring 3 was mixed according to RelishMix: “Conversation from early screenings and trailers are positive leaning with kudos to jump scares, overall cinematic quality with expected horror skepticism. Chatter references the ‘CCU: the Conjuring Cinematic Universe’, call-outs for a Conjuring TV series as well as threads about how many installments will be produced, and which order to see: ‘Conjuring 3vs Quiet Place 2 first?.'”

The threequel’s stars Patrick Wilson and Farmiga pushed the pic’s release in Imax:

SPIRIT UNTAMED: Social media metrics per RelishMix on this part 2 to an animated film that came out 19 years ago (but has rallied on TV and Netflix streaming in spinoff series) are low with the Spirit YouTube channel counting 743K subscribers before opening. This number is fed into the Peacock Kids YouTube channel with 8.8M subs. Spirit Untamed‘s buzz is tame says RelishMix: “Convo swings mixed with frustrations about the general storyline and repetition and with many kids titles while the studio trailers and materials have comments turned off.”

FULL STORY: https://deadline.com/2021/06/conjuring-3-a-quiet-place-part-ii-weekend-box-office-1234769966/