‘Bad Guys’ Proves Family Pics Still Work With $24M Debut; Making Sense Of ‘Northman’ & ‘Unbearable Weight’ Counterprogramming
BAD GUYS: RelishMix measured Bad Guys‘ social media reach at 220M before opening “approaching family animated norms”. In Bad Guys‘ tank was a Super Bowl pre-game spot, which clocked 8.5M on YouTube and a Facebook video view bump which culminated in 14 videos on YouTube pulling in 110.1M views. “The very robust child friendly Dreamworks/Peacock Kids YouTube channel has a subscriber count of 9.3M at 37% more than subscribers of Universal Pictures at 5.9M, demonstrating the value of YouTube for little kids.” By comparison, two weeks ago, with a wider/older family videogamer target, Sonic 2’s social media universe was at 445M before opening.
THE NORTHMAN: Social stats on The Northman are boosted most by a passionate fanbase for Anya Taylor Joy who is feeding her fans and seeing activity from 1 to 2M clicks per post on her Instagram — with a total SMU awareness now up to 143.1M across Facebook, Twitter, YouTube and Instagram.
Nicole Kidman’s 24.1M fans are spoon-fed select materials primarily on Facebook — Anya Taylor Joy with 9M fans and activity that surges — plus a very busy Ethan Hawke brings 2.7M — while Alexander Skarsgård, Willem Defoe and Bjork are in the social shadows.
UNBEARABLE WEIGHT: Marketing wise, it doesn’t help that Cage doesn’t participate on social media, as noted by RelishMix. Think of the extra wattage that would have provided. That opposed to Taylor-Joy on The Northman, who RelishMix noticed is stoked her fans with postings about the Viking movie, garnering 1M to 2M clicks per post on Instagram; and catapulting the pic’s social media reach to 143M.