‘Dumbledore’ Draws Female Moviegoers, But Threequelitis Sets In With $40M-$44M

RelishMix DOTS (DUMBLEDORE and FATHER STU): Social analytics firm RelishMix would disagree, seeing that the pic’s fans on social media are missing Depp as Grindelwald; the actor replaced by Mads Mikkelsen in the role.

RelishMix said that pre-weekend buzz on Dumbledore ran “intense and mixed, with loving enthusiasm for the franchise to questions about the chemistry of the cast. There were also countless references from fans and super-fans of Johnny Depp and his ‘cancellation’ — and how he’s ‘irreplaceable’. With the film open in the UK, Europe and China — spoiler alert warnings are abound with a range of response to relationships, deeps dives into the ‘Wizarding World’ and debates over the current Depp trial that’s concurrently underway.

RelishMix measured that Dumbledore‘s social media universe reached 214.7M, under the awareness stats of Grindelwald back in November 2018, and trailing on social by 34% primarily with Facebook video views. The new installment includes a new push into TikTok with 3.2M video views and 3.1M views on Twitter. The campaign is stretching Warner’s YouTube muscles across international channels from Indonesia, Brazil, Ireland UK, Spain and more sectors with 125.1M views and strong viral reposting rate of 18:1.

FULL STORY: https://deadline.com/2022/04/box-office-fantastic-beasts-3-