‘Sonic The Hedgehog 2’ Beats Weekend Opening Of First Movie With $71M

SONIC 2: Social awareness for Sonic 2 per RelishMix before the weekend stood at 468.6M and 29% above the social media universe of family-live-action movies across Facebook, Twitter, YouTube Instagram and TikTok. And, it also runs in-line with the first installment of Sonic which opened two years ago, just before the pandemic, and exceeded predictions for that opening weekend at $58M. Included, is the 11.7M social/digital kick from the Super Bowl pre-game spot and social pages for the movie at 568K which is strong. The franchise based on the 31 year old video game, has social cross-promotional integration from the Sega game platform (4.3M) and the Sonic The Hedgehog social media (13.1M). RelishMix noticed that the word of mouth was positive for Sonic 2 and that “expectations and love for Jim Carrey as Dr. Eggman, and concerns as to whether this this will be his ‘last film’ are building interest even more.”

FULL: https://deadline.com/2022/04/sonic-the-hedgehog-2-ambulance-weekend-box-office-2-1234997180/