Bullet Train’ Pulls Into Weekend Box Office Station With $30.1M Opening
BULLET TRAIN: RelishMix noticed that there was a mixed positive reaction to Bullet Train materials online before opening that fans are loving The Bee Gees’ Staying Alive as the trailer soundtrack and the fun thriller tone of the film that they say was shot in a tube on a LED virtual stage at Sony during the pandemic. Others credit that the story comes from novel Maria Beetle by Kōtarō Isaka and there’s call-outs to director Leitch’s credits: John Wick, Atomic Blonde, Deadpool 2, Hobbs & Shaw. Mentions for ‘waiting for streaming’ are few — as the draw of a popcorn thrill ride is clear. Some snarks are on the fence that it looks like Fight Club but wondering if John Wick will show up.”
RelishMix says that the pic’s social awareness runs 17% above action genre norms with a core social media universe of 224.6M across Facebook, Twitter, YouTube, Instagram and TikTok. Activity spiked on the movie’s Instagram following Monday’s red carpet premiere in Hollywood adding 1.1K fans per day plus a hefty stack of 21 videos on YouTube including NBA spots, Father’s day spots and vertical social mobile spots, which would normally only be seen on Facebook and Instagram.
EASTER SUNDAY: RelishMix says that for a diverse comedy, Easter Sunday was tracking under genre norms on social media with 83.5M across Facebook, TikTok, Instagram and Twitter with activity on materials running at moderate levels comparatively. That said, Jo Koy’s 5M fans are activated on social with Jimmy O. Yang at 843K and Tia Carrera at 580K. Tiffany Haddish pushed the trailer on Instagram 13 weeks ago to her 7.4M followers which rep 54% of her 13.7M social media fans.