‘Hedgehog’ Bites Back At ‘Wild’ Dog As ‘Sonic’ Speeds To No. 1 With $26M+; $203M+ WW
CALL OF THE WILD: The older the exits get with Call of the Wild, the better the responses with 45-54 giving it an 84% on PostTrak, and 55+ a 92%. But the 18-44 crowd weren’t that amused giving it grades between 69%-77% (which explains the negative skewing social media reaction that RelishMix was seeing, online potential audiences saying they were put off by the CGI which takes them out of the movie). Those over 55+ were the single largest quad at 27%. Updated PostTrak on Wild shows females over 25 leading (41%), then men over 25 (40%) followed by a huge drop in females under 25 (10%) and men under 25 (9%). Wild played best in the South and Mid-west drawing 67% Caucasian, 13% Hispanic, 13% Asian/Other and 7% African American.
THE BOYS II: Relish Mix noticed a moderate social media reach for Boy II at 47M across YouTube, Twitter, Facebook, Instagram versus the average horror movie’s reach of 94M. Video materials were low at 9:1 viral rate versus average horror pic’s 27:1. “Brahms has no truly stand-out social media materials to speak of. And, it’s one of those films that the audience has moved on from given how the movie has moved dates, not to mention it’s a sequel with few stars and some curious messaging – and the moderate engagement on social reflects this sentiment,” says RelishMix which noticed mixed to negative online chatter about the sequel. There’s confusion as whether Boy II is a sequel or prequel, which is why many are alienated by Brahms. Relish sees that audiences are asking “‘Where are we here and what’s the story?’ The materials are not resonating or clear in their pitch to moviegoers, and they take to social to share that sentiment,” says the social media analytics corp.