How ‘The Invisible Man’ Made A $29M Appearance For Universal & Blumhouse
INVISIBLE MAN: Invisible Man first trailered on Warner Bros.’ Doctor Sleep back in November, but gained greater visibility on Bad Boys for Life and 1917 throughout the winter. Between Uni’s first two trailers for Invisible Man online, it churned over 100M views. RelishMix says that the viral video rate of Invisible Man was at 24:1 ahead of the genre average of 20:1 with average daily views of the pic’s YouTube clips hovering around 22.5K before opening, ahead of the typical 20K for the thriller genre.
Genre and subject matter were the key drivers that pushed audiences into theater per PostTrak respectively at 41% and 32%. Overall, the most influential pieces of Invisible Man‘s marketing according to PostTrak for moviegoers were in-theater trailers (20%), TV spots (14%), word of mouth from friends (12%) and the YouTube trailer (11%). Overall social media universe for Invisible Man prior to opening across YouTube (39M+ views), Facebook, Twitter, Instagram per RelishMix was 71.2M just under the 82M average of a drama thriller.