Despite Global Box Office Glory & $71M Domestic Debut, Why ‘Eternals’ Is A Wake-Up Call For MCU

Disney was able to keep Eternals intact throughout the weekend hitting a $71M opening amid mediocre audience exits, and the worst reviews for an MCU title of all-time. But know that when this film first landed on tracking four weeks ago, many had it in the $80M-$85M three-day range.

All in worldwide, Eternals counts $161.7M. That’s the 2nd best opening for a Hollywood movie during 2021 behind F9‘s $163M, which saw $136M from China (Eternals won’t have China). The global start for the MCU title is also the best during the pandemic for an original, new piece of IP, 26% ahead of Shang-Chi ($128M) and 8% ahead of Black Widow‘s $150M in like-for-like markets.

In the wake of this, RelishMix noticed that before Eternals’ opening, “conversation ran mixed with MCU die-hards. With low critical reviews on Rotten Tomatoes, some fans were vexed and others certain that Eternals would be a masterpiece.”

Salma Hayek’s 22.5M fans are well activated, mainly on IG with co-star Angelina Jolie’s 3-month old social page on IG too with 11.2M fans, although, only for her social causes. Harry Styles (uncredited as Eros) posts his music and fashion show images has 76.9M although not activated, unfortunately.  Kumail Nanjiani at 4M and Richard Madden at 3.4M are fully onboard.