‘Ghostbusters: Afterlife’ Calls Up $44M Opening Weekend
GHOSTBUSTERS: AFTERLIFE: In regards to promotion, social analytics corp RelishMix reports that Ghostbusters: Afterlife dropped its first trailer on Dec. 9, 2019 and began to build momentum to the July 2020 date only to hit the Covid pause button. For the next full year until this past April, the studio dropped weekly clips into the movie’s Facebook pages as the industry re-set. Afterlife, has 105 videos for 7.6M predominately organic views “which is strong” says RelishMix. On YouTube, 11 videos reposted with a viral rate of 41:1 have amassed 94.3M views “with an exceptional load of review spots.” Sony’s 40.9M social media universe is cross promoted with the movie at 3.2M fans and Playstation at 104.2 fans which are all rolled into the sequel’s total social media universe of 275.6M.
Conversation for Ghostbusters: Afterlife leans positive “with enthusiasm for new cast members Finn Wolfhard and Paul Rudd — and joyous references of the original from 1984 with the return of Dan Aykroyd, Bill Murray, Ernie Hudson, Sigourney Weaver and Annie Potts,” says RelishMix. “The second redo is intensely nostalgic for fans and their memories of New York in the 1980s and feeling that Ghostbusters are here to save the day. Wolfhard fans are pointing out the obvious connection when the cast of Stranger Things dressed up as Ghostbusters in an episode. Gozer the Gozerian and the Stay Puff man along with chatter about the video game also leads to cross promotions which are seen within the PlayStation universe. Skeptics touch on the first reboot from 2016 and now, with a kids driven episode and how that will play.”
The pic’s social media stars include Dan Aykroyd with 1.8M fans, McKenna Grace at 1.6M. and Wolfhard with 20.9M on Instagram. Jason Reitman counts over 228K between his Instagram and Twitter handle.
Grace with the Ghostbusters:
jasonreitman - In 1984, Ghostbusters played the Chinese Theater. We’re back! And in@imax!
KING RICHARD: While Smith has promoted the film to his 176M-plus fans across Twitter, Instagram and his YouTube channel per RelishMix, some awards marketing sources have critiqued they’d like to see him out there pushing the film a bit more; the actor currently pushing his new book Will. Fans exclaim, “Oscar” for Will Smith’s performance and adore the Williams sisters in the promotional/BTS materials which give an added thrust to the authenticity of the project.
Will Smith selfie video introducing a trailer with the Williams sisters and a track by Beyoncé.
