Disney Pulls ‘Jungle Cruise’ Into Weekend Port With $91.8M In Global B.O. & Disney+ Premier Spend
JUNGLE CRUISE / DISNEY: In the face of a pandemic, Johnson and Blunt bravely appeared at the Disneyland premiere for the film and even took a surprise ride on the Jungle Cruise much to the delight of fans (see below). Social media analytics corp RelishMix reports that that pic’s social media was massive “connecting Disneyland 29.7M into the mix along with Disney Studios 62.2M, Disney+ 11.8M, Disney Channel 21.9M for a total social media universe of 559.8M total which is exceptional in relation to family live action comps. Superfan channels on YouTube are also reposting cast junkets with a viral repost rate of 23:1 for the five owned trailers which exceeds the norm of 16:1 along with key performance indicators which popped from the Disneyland premiere event last weekend.”
The Rock’s social media pull across Instagram, Facebook, Twitter counts 333.8M which according to RelishMix reps 59% of the entire reach metric for Jungle Cruisealong with The Rock’s YouTube channel, with 5.6M subs, which dropped trailers including the No. 1 trailer from 17 months ago at 8.3M views. And while Blunt, and stars Jesse Plemons and Paul Giamatti are non-social, the Rock’s social powers mixed with Jack Whitehall’s 10.2M fans and Edgar Ramirez’s 5.2M fans are picking up the slack.
In the theatre prepping for the premiere at Disneyland. The Rock and Emily Blunt with 5.6M views.
THE GREEN KNIGHT / A24: Relish Mix says that a bulk of Green Knight’s near 45M social media universe before opening weekend came from 41.3M views on five YouTube videos which were re-dated from the pic’s original February 2020 drop of materials. In regards to chatter, “Conversations shout with excitement about the approach that A24 has taken to introduce the pic’s mythology with early calls for Oscars cinematography nominations as fans of Patel and Alicia Vikander await the release.”
The studio dropped a video which clocked 7.4M views on YouTube about the pic’s origins which is the 14th Century epic poem Sir Gawain and the Green Knight.
STILLWATER / FOCUS: Stillwater has taken a light touch on social awareness growth with moderate activity compared to other indy/Oscar contenders with a moderate content load on Facebook with 6 video all un-boosted. On YouTube, the first trailer had support and others that could us a lift.
At Cannes noting a funny storyline in Call My Agent about jostling for ticket to Cannes.
Added comments from Amanda Knox after the film’s US premiere: https://twitter.com/amandaknox/status/1420871392266911746?s=20
