‘Space Jam: A New Legacy’ Steals Ball Away From ‘Black Widow’ With $31M+ Opening, Best For Family Pic & WB During Pandemic
SPACE JAM: A NEW LEGACY - Social media was huge here for Space Jam 2 with RelishMix reporting that the sequel’s reach across Facebook, Twitter, YouTube and Instagram was 601.2M “well above the family animated norms” thanks to the social power of James (166.2M) and Zendaya (138M) in the mix.
“The quadrangulation of Looney Tunes social network (19.1M) along with HBO Max (growing to 3.3M), Warner Bros. Pictures (56.7M) and the channels for the Space Jam movie (868K) are driving strong activity on international materials — dropping materials across WB YouTube channels to Italy, Spain and the Latin channels. Instagram is most notable at 38% in terms of social platform segment at 234.1M fans for the cast. Key soundtrack artists added to the SMU and activating with song posts including John Legend (43.7M) on the red carpet at the premiere, plus The Jonas Brothers (25.5M) and Joyner Lucas (7.1M),” reports RelishMix.
James has been posting about the film heavily, and even Dwayne Johnson did so to his 58.8M Facebook fans about a song by his wife Lauren Hashian that’s in the film (James thanked him as well for the shoutout).
Reports RelishMix about the pre-buzz for Space Jam 2: “Conversation ran wildly mixed with throwbacks to the original, crunchy comparisons of LeBron vs Michael Jordan with hopes that MJ makes a cameo — and dreams of Space Jam 3 based on Kobe or Steph Curry. With a rowdy hoops crowd, fans were expectedly skeptical about the remake, but noting that the target to families and kids — comments on many of the YouTube videos are turned off — while many fans can’t wait to post their reactions on eared materials after they see the film on the day/date big and little screen.”
Anthony Davis is ‘The Brow’ in Space Jam. And the festivities from the purple carpet.
ESCAPE ROOM: TOURNAMENT OF CHAMPIONS - Escape Room 2 per RelishMix had a social media universe of 39.8M across Facebook, Twitter, Instagram and YouTube, which is well under horror awareness levels per the analytics corp.
“Conversation ran mixed-positive among horror fans who mulled storyline thoughts about the subway with many who love it and ‘puzzle masters’ who are dissecting the trailer,” said RelishMix about the low wattage pre-buzz from the pic.
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One highlight of the sequel’s marketing push: the studio reconstructed the pic’s subway escape room in Hollywood: