‘Black Widow’ Spins $39.5M Friday, Pandemic Opening Record Now At $89M+; All Pics At Weekend B.O. Headed To $125M+ High
Disney/Marvel’s Black Widow is coming in at $39.5M for Friday, which is very close to what we first spotted yesterday. This puts the Scarlett Johansson movie at a projected 3-day start of $89M, still the best domestic start we’ve seen during the pandemic.
As far as social media analytics corp RelishMix sizing up Black Widow, they weighed in the pic’s social media universe before opening at 496.2M across Facebook, Twitter, YouTube and Instagram which “is above normal for the superhero genre with dedicated Black Widow pages building to 925K fans adding 23K per day, most heavily on Instagram. YouTube views for the 25 owned domestic trailers next to the 53 owned videos on Facebook and outpacing FB views by 4X with a combined 266M views.”
Johansson and fellow Black Widow castmember Rachel Weisz aren’t activiated on social, however Florence Pugh is super loud on her Instagram with 2.6M fans with the social star of the film being Stranger Things’ David Harbour with 7.1M fans, plus Shania West with 610K, Handmaid Tale’s O-T Fagbenle with 170K fans and Violet McGraw with 84K on IG.
Assesses RelishMix, “Convo around MCU super fans observes plans for opening weekend, in theatres and little social reference to the Disney+ option. Chatter compares this weekend to other recent openings including Godzilla vs. Kong and F9— and speculating where the post-Covid box office totals will land as fans clearly know it’s ‘go-time’. Skeptics are back too, which is a return to normal, with call-outs about breadcrumbs, casting, VFX, the upcoming virtual Comic-Con, who is the Taskmaster, if The Winter Soldier is behind-the-mask and will Hydra make a return. Plus, in threads around the film — fans have tears of joy over the unconfirmed reports in Vanity Fair and Page Six that Scarlett Johansson and Colin Jost are expecting a baby.”
