Universal Launches July 4th Fireworks At B.O. With Trio Of Pics Grossing $109M+ Over Four Days
BOSS BABY2: RelishMix counted a social media universe for Boss Baby 2 that was close to 300M across Facebook, Twitter YouTube and Instagram over the last two weeks “with a noticeable absence of Twitter for the movie, which is an emerging trend especially for family targeted shows. The sequel now has Peacock Kids social channels on Facebook and Instagram which have been merged into the overall Peacock network (18.5M SMU) including the very robust parent control Peacock YouTube channel which has 8.9 million subscribers and the popular function that plays on loop.”
FOREVER PURGE: RelishMix observed heading into Purge Forever‘s opening weekend that its social media universe approached pre-pandemic norms with 78.4M, supported by the Blumhouse’s social media universe of 1.1M fans/followers and Purge pages at 3.1M.
Horror spikes late on social before a pic’s opening, and fueling the fire was a dozen clips over the last week on Facebook. The trailer per Uni has generated 60M views to date since launching on May 12. The studio leaned heavily into promoting the pic on social media on TikTok where fans spread the word, as well as with the launch of a Snapchat lens that saw Purge elements emerge around the user as they watch the trailer along with a first-commercial Snap integration and a custom Twitter emoji.
ZOLA: For a movie based on a Twitter thread by A’ziah “Zola” King, which spawned the Rolling Stone, RelishMix noticed that Zola had a very small social media following, with 3.3M across Twitter, Facebook, Instagram and YouTube subs. The analytics corp also noticed that there were 3.2M views for the trailer tied to the pic’s social media universe. RelishMix noticed that the original Twitter thread is private, but King has published the thread in a book entitled The Thotyssey tied to the pic. Stars Riley Keough and Taylour Paige are supporting the movie heavily on their social media channels, which combined across Twitter and Instagram are respectively are 450K and 535K.
The following video generated 30K views on Paige’s Instagram and over 25K on Keough’s.