‘F9’ Vrooms To $70M Pandemic Opening Record, A Win For The Theatrical Window

Universal’s F9 grossed in one day what some movies have made in a weekend during the pandemic, earning $30M on Friday, on its way to a revised 3-day of $70M.

Entertainment social media analytics corp RelishMix says that the Fast Saga is one of the most social film franchises, now at 1.3B across Facebook, Twitter, Instagram and YouTube, “over indexing in all social-quads against comps on the action-adventure genre by 3X and 4X”. The F9 cast continues to leverage their social star power at 581.3M across Facebook, Twitter and Instagram at 43% of the SMU social media universe. F9 is fueled by 435.2M YouTube views and the official Facebook page with 54.4M fans. Platform segmentation of 341.6M Facebook fans, Facebook video views at 217M from 93 videos and into FB owned Instagram 243.3M at 62% of the entire SMU driven by cast verified FB and IG pages. Historically, segmentation favors YouTube, but Universal has gone where their fans are, on FB.

BTS Queenie and Dom piece on Vin Diesel’s IG at 1.42M views:

In regards to the muscle of the F9 cast on social, RelishMix calculates that Vin Diesel’s social media universe is at 178.1M, Cardi B’s at 144.8M, John Cena with 82.3M Tyrese Gibson with 57.1M, Michele Rodriguez has 24.5M, Sung Kang counts over 17.4, Charlize Theron 17.3M, Jordana Brewster 12.1M as well as Hellen Mirren’s 947K on IG. Talent-posted character vignettes on their social media handles totaling more than 6M views across all platforms. Additionally, a “Women of Fast” featurette spotlighted the Anitta track “Furiosa” from the film’s soundtrack and was shared to her 53.8M Instagram followers. The franchise also launched its new TikTok account which has received 75M views.

One notable piece of social media was on Lin’s IG, with selfies of the cast thanking the world:

Chatter mulls over cast changes after the Hobbs and Shaw spin-off — and the addition of John Cena’s 82.3M fans, Cardi B with 144.8M plus the return of Sung Kang 17.4M and Jordana Brewster 12.1M into the mix. Comparisons are predominantly to comic-book titles Avengers, Transformers and Spiderman. Convo is strong for the flying car magnet set piece, #JusticeForHan and if Dom will handle John Cena in the same way he handled The Rock (Hobbs) and Statham (Shaw) — along with expectations for F10 which is in production and eternal love for Paul Walker.

FULL STORY: https://deadline.com/2021/06/f9-speeds-to-7-1m-thursday-previews-best-to-date-during-pandemic-1234781577/