‘Hitman’s Wife’s Bodyguard’ Running Total Rises To $5M+, Pic Eyes $13M-$15M Five-Day Debut
Social media analytics corp RelishMix noticed that The Hitman’s Wife’s Bodyguard is a strong social media universe pull of 238 million across Facebook, Twitter, Instagram and YouTube, 68% above the mixed-genre norm. The YouTube viral reposting rate is 19:1. The social media campaign for the sequel began a year ago and was re-booted nine weeks ago with the official movie page on Facebook counting 180K fans from the first installment with 45 new videos posting at a high cadence and healthy views of 19.8M, along with another 49.1M views on YouTube. A bulk of the social media firepower comes from Ryan Reynold’s presence with 74.3M fans, over half of them from Instagram. His posts there, per RelishMix, can clock 3.4M-6M views. Samuel L. Jackson has 24.7M followers, Salma Hayek counts 21.3M social media followers, and Antonio Banderas has 8.6M.
Reports RelishMix on the social media buzz, “Positive leaning chatter speculates future installments including the Hitman’s Wife’s Cousin’s Brother’s Uncle’s Mother’s Brother-in-law’s Nanny — plus the delight of Morgan Freeman and Samuel L. Jackson in the same movie. Covid references have diminished as masks rules are lifted and interests grows for the algorithm of Ryan Reynolds + Salma Hayek + Samuel L Jackson + a track by Britney Spears, ‘Hit Me Baby One More Time’ = Perfect recipe for a great movie.”
MORE…
FULL STORY: https://deadline.com/2021/06/ryan-reynolds-hitmans-wifes-bodyguard-weekend-box-office-1234777056/