‘Grudge’ Slammed With ‘F’ CinemaScore
THE GRUDGE: Why are audiences so ticked off at Grudge? Says RelishMix who spotted negative chatter on social, “Fans of horror films are established as some of the most loyal and discussion prone of all genres – and The Grudge proves that sentiment with fans comparing this version to early ones, both made in the U.S. and Japan. But, even fans have issues with this latest version of the Grudgemovies. The consensus of fans and more casual moviegoers alike is how can another one of these films be made ‘so soon.’ It seems like there’s a limit in the audience’s mind for some film franchises – beloved as they are – that sometimes it’s just too soon for another entry. Plus, this version has not helped itself with its confusing messaging as to the very plot line. Even horror fans are asking, is this a remake, a reboot, or some kind of chapter in between the originals? And… ‘where is Sarah Michelle Geller’, as she might be receiving more convo than any cast member from this 2020 version.”
The social media dynamics of Grudge really didn’t scare any excitement up. Pic’s overall social media universe of 76.1M was behind the genre average of 82M before opening weekend. There are hardly any stars pushing the pic on social with John Cho doing his part. “The movie’s key social media measures are not indicating a target audience engaged with the material,” reports RelishMix. Viral rate for Grudge is 7:1 while the average horror pic’s viral video rate is 25:1. “Further, the average daily YouTube views are coming in at 13.6K for top clips – normally 27.7K. And, several of these clips are either unlisted by the studio, or they are certainly ad-supported leading up to this weekend’s open. Similarly, new average daily Facebook additions are in the hundreds, not the usual 1.7K,” says RelishMix.