‘Bad Boys For Life’ So Good With $68M+; ‘Dolittle’ With $30M+
BAD BOYS: Says social media monitor RelishMix about the online chatter they noticed in advance of this weekend, “Both Will Smith and Martin Lawrence have their fans, and this core contingent is excited by the materials they’re seeing for Bad Boys for Life. As for newcomers, Kate Castillo is getting some shout-outs, as are Vanessa Hudgens and some of the other new team members. It’s clear it’s about the action for those willing to make the trip to theaters, the action and that Porsche.”
And social media was scorching for the threequel, with its total followers across Facebook, FB video views, Twitter, YouTube views and Instagram counting a huge 900M, in large part to a monstrous Black Eyed Peas song contributing to the reach. YouTube views for the movie are at 575.6M alone for the film, with RelishMix noting that “even without the Peas song, the reach easily exceeds this level.”
The pic’s viral video rate is massive at 25:1, with a mix of official clips from ESPN and Telemundo. Together, Smith and Lawrence count 137.5M fans, with Smith accounting for 86% of that tally. Like Dwayne Johnson, Smith is dominating his social feeds to alert the world that he’s got a new movie out, and both Lawrence and him have been pushing the pic since it began shooting in Miami when they announced production on Instagram. That post alone drew 11.1M on Smith’s handle.
2.6m Likes, 112.9k Comments - Will Smith (@willsmith) on Instagram: "It's been a LOOOONG time Coming. But now it's Here! @BadBoys For Life 🚨 We back!! @martinlawrence"
Meanwhile that Black Eyed Peas and J Balvin song cut for the film “Ritmo” has clocked close to 411M views since Oct. 10. Being shared on the Peas’ VEVO YouTube channel (6.6M) also didn’t hurt.
“Since then, the video has grown to account for 44% of this movie’s entire social reach. Still, there’s no denying the re-posts of the music video – not to mention the immense views for other Bad Boysclips. The point is, this music video seems to have kick-started the awareness for Bad Boys for Life, whereas last November’s Charlie’s Angels (also a Sony release with a huge music video contributing to its social campaign) seems more one-dimensional, in that fan listened and liked the video – but failed to see its association to the music with the strength that Bad Boys seems to have,” adds RelishMix.
In fact, if we you minus the Peas music video and Smith’s social media following, Bad Boys for Life would still be left with a near half billion worth of followers (well ahead of the action comedy average social media universe count of 156M).
FULL STORY: https://deadline.com/2020/01/bad-boys-for-life-dolittle-1917-weekend-box-office-1202833726/