'The Gentlemen' On Track With ‘The Turning’ Slammed With Second ‘F’ Of 2020
THE GENTLEMEN: RelishMix was impressed by the social media universe accrued here by The Gentlemen with 104M followers (broken down that’s 5.6M Facebook fans, 39.5M Facebook video views, 3.4M Twitter followers, 51M YouTube views and 4.5M Instagram followers), ahead of the typical action/comedy which counts 82.8M by opening week.
Reports RelishMix: “For January releases, studios offer a quick and simple campaign – and STX’s Gentlemen is no exception. The first trailer dropped in early October, and with very few materials released in between then and mid-December, the bulk of the campaign was only a month long. To that end, the film is succeeding on average daily YouTube views of 23.4K for top clips (just ahead of the benchmark 22.1K). While some of these views are indeed driven by paid STX buys, the consensus seems to be that fans are liking Ritchie’s return to the gangster genre that made him an internationally renown director.”
On the downside RelishMix notices the online chatter, “There are some who don’t like these types of movies to begin with. These folks don’t like violence, but they can’t understand the characters’ dialogue – which is a real two-edged sword for fans who adore these elements of Ritchie’s films. Speaking of two-edged swords, there are fans who say they’ll avoid it because of Hugh Grant and other individual cast members who they feel just don’t belong in this kind of action/comedy romp.”
check out Hugh Grant's "sleazy fellini" and a bunch of other scallywags in @thegentlemen - out today
64.4k Likes, 311 Comments - Matthew McConaughey (@officiallymcconaughey) on Instagram: "check out Hugh Grant's "sleazy fellini" and a bunch of other scallywags in @thegentlemen - out today"
THE TURNING: Says RelishMix, “The campaign for this thriller with horror elements was very straight forward and rather brief” (probably because the studio knew it was so bad). The first and only trailer from debuted in early October. The film has Stranger Things’ Finn Wolfhard, who was only activated in the last several days – and the non-social Mackenzie Davis.
Add the social media analytics corp about Turning‘s death, “The mixed discussion for this drama/thriller bordering on horror genre is most certainly leaning negative. While the volume of discussion is light no doubt related to the few materials shared, the consensus is one of disbelief. Sure there is a target audience that kind of likes watching ‘creepy kids’ in a spooky house. But, this contingent is in the minority as most feel the casting feels off and the scares are unbelievable.”
FULL STORY: https://deadline.com/2020/01/bad-boys-for-life-the-gentleman-the-turning-weekend-box-office-1202840184/