How The Disney Marketing Team Revitalized The MCU With ‘WandaVision’, 20 Months After ‘Avengers: Endgame’
EXCLUSIVE: It’s been a long time since we’ve seen anything Marvel, and you can blame that squarely on the pandemic.
As the greater hope for a better 2021 occurs with incoming President Joe Biden looking to deliver 100 million vaccines doses in his first 100 days, fanboys and girls finally can calm down, for as of today, the first streaming series starring MCU characters, Disney+’s WandaVision, finally is seeing the light of day.
“In classic Marvel MCU form, the WandaVision rollout was fully triangulated across the Marvel, Disney and the Disney+ ecosystem with a Social Media Universe SMU of 336.86M across Facebook, Twitter, Instagram and YouTube — with the Marvel SMU at 107.3M, Disney at 92.3M SMU and emerging Disney+ growing at 9.5M SMU. WandaVision social reach is lightyears ahead of most streaming shows with an SMU at 263K,” Hollywood social media analytics firm RelishMix reports.
“The clear social media driver for WandaVision awareness and engagement marketing runs across YouTube with over 119M views, more than doubling from 53M since September 22 and the date announcement. The campaign of over 24 spots, trailers and BTS interviews are fed from the Marvel YouTube channel (14.8M subs) and cross-posted on to Disney+ YouTube (287K subs) and the Disney YouTube (5M subs) — all of which is ripped and reposted across movie, fan and superfan channels with over 120 videos, all with over 100k views and more,” says RelishMix.