Warner Bros’ ‘Tom & Jerry’ Opening Higher In Monday Actuals; Still Second-Best Debut During Pandemic
Updated Monday AM: Warner Bros is reporting this morning that Tim Story’s Tom & Jerry didn’t do $13.7M for the weekend, rather $14.1M. That’s a very good indication that an upbeat vibe is developing among moviegoer confidence as this pandemic slowly starts to draw its curtains. Rival studio estimates as of yesterday AM had Tom & Jerry at $13.55M for the weekend.
In regards to the social media wattage on Tom & Jerry, RelishMix reports, “During this experimental phase of re-dating and day/dating, we’re seeing titles that run quick campaigns and streamline their marketing spends knowing the move to VOD and streaming will trigger quickly. But on Tom & Jerry, there’s an element that stands out. Tom & Jerry playlists on YouTube, which are perfect for parental- managed kids viewing, have viewing metrics that are usually only seen on Vevo music video channels.
The top Tom & Jerry compilation video has clocked 546M views for one video. And the top ten Tom & Jerry videos combined, most all on the Warner Bros Kids YouTube channels, have more than 2.1 billion views (yes, billion). Note, the WB Pictures YouTube channel with 15 years of marketing materials has 9.5M subscribers, and the Warner Bros Kids channel has 16.3M subscribers. The target for HBO Max is crystal clear.”
Tom & Jerry counted a social media footprint across YouTube views, Instagram, Facebook, and Twitter just under 42M heading into the weekend. Over on TikTok, videos and posts around Tom & Jerry are “moderate and scattered,” per RelishMix, “without significant stand-outs”. Note, Warner Bros, used TikTok greatly with the HBO Max debut of Scoob back in May, a result that yielded 4 billion global views; that movie originally dated to go theatrical before Covid.
Star Chloe Grace Moretz counts 20.3M followers on Twitter and Instagram, clearly the pic’s social media star. She interviewed Tom the cat and posted the video on Instagram:
Over 500M Views on YT.