Jordan Peele’s ‘Nope’ Opens To $44M, As Original IP Breaks Through At Box Office

Social media analytics company RelishMix counted a social media universe for Nope close to 180M across Facebook, Twitter YouTube Instagram and TikTok — outpacing Us, which opened with an SMU at 111.3M; Halloween Kills at 107.8M; and the first A Quiet Place at 99.1M. The campaign for Nope was jump-started with a Super Bowl spot that clocked close to 22M views in the 24 hours following the game, strong for the only horror title alongside tentpoles Doctor Strange 2 at 93.1M views and Jurassic World Dominion at 86.8M.

As far as the online chatter for Nope, RelishMix says, “Convo attempts to connect the dots of the puzzle from trailers and interviews into a coherent string for UFOs mixed into a range of genres. Some are positively intrigued with others who argue in threads that the premise is over-stretched — while racial mentions are also frivolously thrown around and ignored as ignorance. Call-outs declare Peele the next ‘Stephen King’ or ‘M. Night’ — with level of expectations from his comic levels of creative experimentation. ‘Nope, yup, nope, yup’ references are endless on social and in the press along with other appreciation that the trailers do not spoil the journey. Fans understand from materials, that they’ll experience a vast range in Keke Palmer’s character and they also know that they are going to see multi-dimensional performances from Daniel Kaluuya and this ensemble. Plus, non-horror fans are excited to see the next generation of cinema continue to unfold.”