‘Thor: Love And Thunder’ Hammering $135M-$145M Opening
Social media analytics corp RelishMix, of course, anticipated this audience’s attitude toward Thor: Love and Thunder before opening.
“Energy levels and tone run wildly mixed leaning positive — as Thor chatter has returned to pre-pandemic cynicism, playfulness and criticism from the MCU. Some wonder if this is a comedy while others explain that this project swings from superhero to Taika Waititi-land improv playfulness. Other threads question if Chris Hemsworth’s is being overshadowed alone with adoration of the role, love for Christian Bale and talk about Natalie Portman’s gender bending role.”
The Disney machine on social media was in full effect here for Thor: Love and Thunder with a rare reach of 1.3 billion across Facebook, Twitter, YouTube, Instagram and TikTok. MCU stars leading the promo charge online include Chris Hemsworth with 82.4M fans, Chris Pratt at 56.9M, Dave Bautista at 14.1M, Portman at 8M and Waititi at 4.6M.
Pratt’s shoutout to Hemsworth with a 1M likes:
