‘Minions: The Rise Of Gru’ Raising Roof With Record $129M+ 4-Day For Independence Day & Illumination-Universal Pic
A fifth animated movie about annoying, high-pitched, frantic little beetles who many in the industry thought would under-deliver over the July 4th weekend is doing exactly the opposite of that as Illumination/Universal’s Minions: The Rise of Gru is hauling in some serious cash with a $109.5M 3-day, and $129.2M 4-day. The expected worldwide debut of $196.6M ($202.1M with holdovers) is decimating our earlier projection of $150M. To think that two Independence Day holidays ago we were confined to our homes, watching Hamilton on Disney+.
RelishMix social media analytics measured a social media universe of 685.5M across Facebook, Twitter, YouTube, Instagram and TikTok before opening of Rise of Gru, which is 73% ahead of Lightyear‘s social media universe, and about even with that of Incredibles 2. “Top engagement comes from 219.8M views on YouTube and a robust new TikTok channel for the movie itself, with 175.6M views. Reposting rates on YouTube are outpacing norms at a rate of 28:1. The long running Facebook with 32.1M fans and the studio’s social network of 45.2M with more key performance indicators, are tracking strong.” Nothing but positive chatter on social for Rise of Gruwith “fans plopping in playful sound effects, zingers, emojis and excitement for the film’s opening as they give out pre-ratings for Minions at 10 of 10″.
Integration notables:
The Office x Minion: