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RelishMix news on: Deadline, Bloomberg

‘Elvis’ Shakes, Rattles & Rolls To $31M+ In Fierce Dance-Off At Box Office With ‘Top Gun: Maverick’

 

In an amazing feat for an adult-skewing, 2 hour and 39 minute running movie at the box office, Warner Bros’ Baz Luhrmann directed Elvis is heading toward an estimated $31.5M opening, looking to truly top the box office.

RelishMix DOTS (ELVIS): The ticket sales are besting any mixed pre-weekend chatter seen by RelishMix, which was comprised of Blumhouse super-fans, die-hard Ethan Hawke followers, and those who believed “the whole movie is in the trailer.” “There were mentions about the date changes and comparisons to It, plus encouraging call-outs to writer Joe Hill and busy director Scott Derrickson, who helmed Doctor Strange and Sinister parts 1 and 2,” reported RelishMix.

(THE BLACK PHONE): In regards to the social media chatter ahead of opening, RelishMix noted, “Skeptics and worshipers of The King, feel that anyone who is a lover of Elvis usually tends to steer away from movies about him. Reason being, he is untouchable, no one can come close to representing him. But, that seeing clips make them want to see it, and hearing Priscilla Presley and Lisa Marie Presley’s reactions and approval have fans excited.”

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Marc Karzen