Movie + TV Analytics > Tracking / Tactics / Strategy
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News Highlights

RelishMix news on: Deadline, Bloomberg

‘Jurassic World Dominion’ Devouring $132M+ In Opening Weekend

 

RelishMix DOTS (JURASSIC 6): RelishMix says that the social media chatter “runs mixed-positive” with “a tone of urgency from Jurassic brand-fans who are dying to see the story of the reunion of lead cast members and the techno-VFX evolution of Spielberg’s 1993 masterpiece. Critical hecklers think that the show has jumped the shark, as an odd social warning of how this incarnation will derail as an ‘over produced spectacle’ — which sounds exactly what fans are ready for.”

RelishMix adds, “Reactions suspect spin-off are in the works in other forms, maybe recasting, but that the brand is too large to kill-off. Reaction spots have also fully deconstructed the project over six months from the prologue spot that was dropped in November 2021 — and point out the story accuracy, believability and how in-accuracies are part of the fun with these films.”

The sequel’s social media reach “runs 23% stronger than the 2018 installment” says the social media analytics corp, across Facebook, Twitter, YouTube, Instagram and with TikTok, now at 784.8M.

Universal dropped three select videos on the Universal YouTube growing to 6.2M subs — but also on the Jurassic World YouTube channel with an additional 1.76 subs for the brand with a notable set of 41 videos, dropped since the five-minute prologue spot in November last year. Materials have fueled over 515 earned and owned videos including reviews, trailer-reposts, reactions and clip reels for the franchise driving 459.8M views and counting — compared to the last movie with 409M views. Many key performance indicators are indexing well with TikTok videos at 107.5M views plus 84.1M views on Facebook, 3.7M on Twitter and 2.6M views on Instagram. Furthermore, the Super Bowl spot triggered 86.8M views in the 24 hours following the game, just behind Dr. Strange in the Multiverse of Madness which had 92.1M views.

Social media champs in the pic’s cast include Chris Pratt with 55.5M overall on social media, as well as Bryce Dallas Howard (5.3M across FB, Twitter and Instagram) followed by Jeff Goldblum (4.1M), Laura Dern (1.2M) and Sam Neil (989K).

 
Marc Karzen