Movie + TV Analytics > Tracking / Tactics / Strategy
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News Highlights

RelishMix news on: Deadline, Bloomberg

‘Top Gun: Maverick’ Barrel-Rolls To $291M, Easily Tom Cruise’s Top-Grossing Movie

 

TOP GUN 2 / week 2 update

Spots RelishMix about the sequel’s social media, “Exit chatter continues to fly positive for the film, for the cast, and the experience — with mentions of how ‘expectations were exceeded’ and those who waited 36-years for a Hollywood sequel that fans are calling an ‘instant classic’ and cinematic ‘big-screen thrill ride’; claiming, ‘I like streaming at home, but nothing beats seeing a great big movie in the theater’ as fans are pushing to spread-the big-screen Imax message. Social shout outs go out to Iceman, Rooster, Phoenix, Payback, Fanboy, Hangman and remembrances of Goose.

Coming off of Cannes, new social speculation swirls around big nominations odds — and potential to include this tentpole to extend Oscar fan viewership. Some of the topical chatter touches on how well Top Gun may spike military recruitment — plus discussions whether this is the end of an era of manned battle flights, as AI pilots and drones continue to emerge.”

The new cast members to the franchise haven’t let up in pushing the film to fans:


RelishMix (CRIMES OF THE FUTURE): Social media corp RelishMix observed, “Neon took a simple approach for Crimes of the Future on social, with materials predominately built onto channels for the studio, with YouTube views at 4M+ views for owned-and-earned videos for the three trailer/spots — plus there are seven Facebook videos in place as the film platforms out from the Cannes premiere.”

Among the Cronenberg devotees on social, RelishMix reports, “Chatter runs positive, as horror fans are definitely drawn to see the latest psychological mind-and body-bender by the horror maestro, ‘I love that even a 79-year-old Cronenberg can still shake up the squares better than anyone else.’ — and the cast with Viggo Mortensen’s very selective roles and Kristen Stewart fanatics, too.”

 
Marc Karzen