L.A. Box Office Blasts Off To $1.55M; Raya, The Courier
Updated weekend box office figures for how spectacular Los Angeles did in its first weekend back after a year of shutdown during Covid: $1.55Mfrom 75 theaters, which reps 8.8% of the $17.6M weekend box office. That figure is based off 75 theaters polled in Comscore, and reps a 743% explosion from the market last weekend when largely drive-ins fueled business.
L.A. was easily the No. 1 box office market this past weekend with out of the top 10 theaters in the nation being from the DMA, i.e. AMC Burbank, AMC Dine-in DisneySprings in Orlando, AMC Citywalk in LA, AMC Century City, the Van Buren 3 Drive-In, AMC Orange, AMC Empire in NYC, AMC Dine-In in Ontario Mills, the Mission Tiki Drive-in in LA, and Mountain Grove 16 in the DMA as well.
Roadside Attractions’ The Courier wound up taking 3rd place with $2M. The Cold War spy thriller, as we mentioned, had great reviews and exits (scroll down). Benedict Cumberbatch has been pushing the pic on social media, with RelishMix observing a gushing online for the former Sherlock star in a 007 kind of role.
“Fans amuse themselves with spins — Benadryl Crumplebatch, Agent Cucumberpatch, Benedict’s Cumber-stache, Bumblesnatch Cummerbund, and many, many more. And with 007 re-dating to Fall 2021, fans are shouting that Benedict is readying himself to be the next Bond. We also see conspicuous mentions coming from Russian translated posts, who, while distrusting everything, question the historical authenticity of the Cold War story which is now coming to the big screen. Overall, convo see fans ‘friend-tagging’ each other and ready for a real life spy thriller, along with a large order of fresh popped popcorn,” reports RelishMix.
RelishMix noticed that The Courier entered the weekend with a rapidly growing Social Media Universe just crossing 30M, with strong engagement on Facebook from 25 videos and 12.5M views — plus another five video spots and trailers, with 9.6M owned and earned views on the Roadside Attractions YouTube channels. Virtual rate on video materials was 14:1 which is close to the spy genre norm, with support of Roadside (114K SMU) and Lionsgate (9.3M) owned pages.
