Bob Odenkirk Movie ‘Nobody’ Takes No. 1 With $6.7M; Los Angeles Market Leads B.O. Again With $1.1M
Universal’s action genre-defying feature Nobody starring Bob Odenkirk took the top box office spot with $6.7M in a theatrical marketplace which is in the throes of trying to come back.
The good news is that Los Angeles is maintaining its stamina as the No. 1 box office market, with currently $1.1M in its second weekend back, +5% from the same Friday and Saturday period last week. L.A. finaled last weekend with $1.55M.
Across social media, according to RelishMix, Nobody “brings some normalcy back to the digital marketplace with a social media universe of 90.2M, which is on par for the drama action thriller norm — with the majority of power in YouTube views at 21.9M and viral reposting rate at 25:1 for three videos, which is strong. Keep in mind that Nobody ran a pre-game Big Game spot back on Feb. 5 which fueled awareness, with 5M cumulative views in 24 hours.”
Nobody filmmaker Ilya Naischuller told us that Uni has been a big champion of this movie from the onset, trying to find a good place for it on the calendar, investing in a Super Bowl spot, and above all, not sending it directly into homes as a PVOD or streaming title.
RelishMix points out that Odenkirk punches the campaign with 1.41m social media followers across Twitter, Instagram, and Facebook, while co-star Christopher Lloyd has 2M. RelishMix says the social media chatter “pushes on repeated comparisons to the John Wick franchise, plus punctuations on the ‘give me the kitty cat bracelet’ as a new iconic catch-phrase. The volume of comments is strong, along with overall positive leaning toward Odenkirk and Better Call Saul mentions; a good level of intent with few Covid references in social threads.”
