‘Godzilla Vs. Kong’ Leading Quiet Weekend, MORTAL KOMBAT PREVIEW, Town Grapples With Arclight & Cinerama Dome Closures
In regards to GvK, RelishMix updates that on social media, “The main studio owned trailer of the two videos posted on Youtube for the film has hit 86M views and up 10.5M since opening on March 31st, and has a continuously strong viral reposting rate of 48:1. Fan chatter debates whose team they are on, from Godzilla and flipping over to Kong and back — plus, in ripped videos from the film, fans debate the fight scenes as proof of who truly rules the world.”
Looking ahead to the social media buzz on Mortal Kombat next weekend, as we first told you, the red-band trailer scored a massive 116M views, the second-best for a trailer drop of that type after Warner Bros.’ James Gunn R-rated The Suicide Squad. RelishMix is spotting a lot of heat here on this videogame feature adaptation reboot.
“Intermixed with trailers and clips from previous Mortal Kombat movies, TV series, game play materials, plus picture-in-picture posting over more than 10 years — and views for the top ten videos at 452M on top of the social media universe specific to this film at 141.2M, the general awareness for the brand is exceptional. Activity on the meter is strong for fresh materials, given a shortened runway of six weeks. The film has an added advantage of the momentum of Warners releases in the social quadrangulated cross-promotion across Warner Pictures 54.7M, HBO Max 2.5M, Warner Games 1.1M and New Line Cinema social at 355K feeding the movie’s social network at 328K,” reports the analytics corp.
In regards to chatter, RelishMix adds, “Super fan expectations are high and they’re calling out references to characters and other incarnations of the franchise — and how Godzilla vs. Kong is a good lead-up to Mortal Combat,plus positive chatter about the Snyder cut of Justice League in the HBO Max ecosystem too.”
In regards to the social media star in the cast, that’s Joe Taslim who plays Bi-Han/Sub-zero in the film. He counts 2.2M fans across Facebook, Instagram and Twitter.
In regards to notable materials on social, RelishMix applauds the fan reaction trailer which dropped on Feb. 25 and is clocking north of 206K views on YouTube.