‘New Mutants’ Secures $7M At Weekend Box Office Where Only 62% Of All Cinemas Are Open
THE NEW MUTANTS: RelishMix reports that the New Mutants social campaign hit the gas hard with a stack of 8 new trailers, spots and BTS videos on Youtube in the last 10 days. The pic’s overall campaign kicked off on July 16 at San Diego Comic-Con @Home with a new 51-second trailer. The panel wound up trending No 3 nationally on Twitter. The cast put together a ‘Meet the Mutants’ in a minute YouTube video which the pic’s social media star Maise Williams posted on Instagram to her 11M followers clocking 755k views; she’s also been pushing the movie to her 2.7M Twitter followers. She also made late-night appearance on Jimmy Fallon and James Corden.
Overall, RelishMix says social media reception for New Mutants was mixed between those being excited to return to theaters, to fanboy cynicism around the portrayal of characters and the pic’s three-year delay.
BILL & TED FACE THE MUSIC: Orion/UAR’s Bill & Ted Face the Music grossed an even amount of money between Friday and Saturday at $400K apiece putting its opening weekend at $1.06M at 1,007 independent circuits. The movie was originally expected to go theatrical only, but the filmmakers opted for a PVOD theatrical release when it was realized the entire domestic marketplace would not be open. No PVOD results yet, but the threequel was No. 1 on iTunes and the franchise bundle was #2. Similar to New Mutants, Bill & Ted 3 put in a virtual appearance at San Diego Comic-Con with Reeves appearing, a plus since he’s not activated on social media. That said, he’s been showing up for Zoom interviews on The Late Show via Berlin where he’s shooting The Matrix 4. RelishMix reports that the second trailer for the threequel clocked 26M views, with the March 2019 announcement of the movie from the Hollywood Bowl earning 2.5M. Alex Winter (roughly 200K followers on social), Samara Weaving (823K followers), Brigette Lundy-Paine (1.3M), and Kristen Schaal (1.1M followers) have been pushing Bill & Ted 3 on social media per RelishMix.
FULL STORY: https://deadline.com/2020/08/new-mutants-opening-weekend-box-office-coronavirus-1203025795/