‘Unhinged’ Sees Increased Business On Saturday For $4M Opening As Exhibition Turns Lights Back On
Entertainment social media analyst RelishMix reports before this weekend that Unhinged‘s social media universe across YouTube views, Facebook, Twitter and Instagram was at 23.1M with a reposting video viral rate of 15:1. The average wide release studio thriller pre-pandemic would average a social media universe of 78.6M, and a reposting rate of 24:1 (granted, an apples to oranges comparison given how many distributors aren’t providing box office comps to their feature openings since our exhibition infrastructure isn’t completely back on line).
Among the positive chatter that RelishMix spotted on social media for Unhinged: “Fans who are amused by the rage and tone of the plot are onboard and calling out how ‘Every single Karen, those people who seek to turn each and every social interaction into a passive aggressive power struggle, deserve this.’ Discussions which are sarcastically playing off of Crowe’s strong performance are one of the films most driving convo points by far, ‘LOL so he’s coming after her and her kid and murdering people cause she aggressively honked at him in traffic and won’t apologize? This may be the greatest movie ever made.'”