‘Shang-Chi’ To The Moon: Marvel Asian American Superhero Movie Heading Toward $90M Record-Breaking Labor Day Weekend
And who says American audiences are hesitant about going to the movies?
Hollywood, it’s time to re-think your game plan about the theatrical release schedule. It doesn’t look like Vax cards policing at any movie theaters prevented anyone from going to Shang-Chi and the Legend of the Ten Rings, as Disney continued to exercise a theatrical window post-Free Guy, taking their latest Marvel Cinematic Universe title to the second best-3 day of the pandemic with $71.4M, behind Disney/Marvel’s Black Widow ($80.3M) and ahead of F9‘s $70M. The 4-day per industry estimate is expected to be $89.2M. Disney is reporting $83.5M for the four-days as of this morning.
Social Media analytics corp RelishMix shows social chatter across a Facebook, Instagram, YouTube views, and Twitter reach of 387.2M, “26% above pre-Covid norms” with video consumption on Facebook just over 45M and over 165M on YouTube with a sold platform balance and strong viral reposting rate of 28:1.
Reports RelishMix, “Chatter runs deep with debates about Stan Lee’s inspiration of Bruce Lee and the potential for Brandon Lee as a fitting character until his on-set accident — the ten rings and “The Mandarin” clan possessing other kinds of ‘relics’ and which villains he will face. Fans of the Korean boy band Got7 are sewing threads of enthusiasm looking forward to bandmates Mark Tuan (seen at the premiere in Hollywood) and Jackson Wang on the soundtrack. Jackie Chan mentions also stand out as he is worshiped as the pioneer of the genre.”
Among the social media stars, are Awkwafina and her 2.1M fans, Simu Liu with 1.1M, Fala Chen with 1.5M and Florian ‘Big Nasty’ Munteanu at 691K. In-the-mix are key soundtrack artists who are delivering strong engagement from their fanbase’s including Tuan with 19.1M fans, DJ Snake from Paris with 16.4M fans and Rich Brian 6.7M, who are posting music clips, stills and trailers.
Opening night party bus with the team, popped into a couple theaters to say hi. I love the movies. Thanks to everyone for celebrating with us on opening night! See you tonight! @shangchi
