‘Shang-Chi’ Ruling Box Office In Third Weekend With $21M+ Over 'Cry Macho', 'Copshop' and 'The Eyes of Tammy Faye'

There’s really not a lot to brag about in regards to the rest of newcomers on the chart, largely aimed at skittish older adults during the pandemic. That said, none of them are really lighting rods in regards to generating chatter on social media. However, Searchlight’s The Eyes of Tammy Faye did have a pulse. Tammy Faye and Open Road’s Copshop have theatrical windows, but Warner Bros’ Cry Macho does not given its day and date availability on HBO Max.

CRY MACHO: The enduring strategy in campaigning of Cry Macho remains well in-tact — ‘Clint’. Metrics are moderate and cast is leaving the work up to the studio who is dropping emotionally engaging materials late in the run-up. Spaghetti fans hear the Ennio Morcconne soundtrack in the trailer as they well with tears for Eastwood’s immortality and bulletproof persona at 91 years old as this nickname the film Gran Torrino 2, who declare, “This made my day.”

COPSHOP: RelishMix notes, “Awareness on social runs moderate at 34% of the genre norm for action thriller, with a light content load of late boosted trailers on YouTube and on Facebook, and moderate activity across key performance indicators. With a film market-style genre film and with a target audience that have clear expectations, chatter tone and volume runs light and mixed for an ultra-violent, ultra-action romp and plugs for the recent Joe Carnahan Boss Level over on Hulu.” Joe Carnahan and Frank Grillo have done their part to spread the word with the former inviting superfans to meet him to talk about movies:

THE EYES OF TAMMY FAYE: That said, RelishMix noticed prior to opening that out of the three wide entries, Tammy Faye had some movement, and that’s because you have to give it up to Chastain who has been a relentless promoter for the movie. Not just now because she’s starring in it, but also in its ramping up as she produced the movie. Chastain counts 6.2M on her social media channels, and has been giving fans a preview of the pic, from BTS to its splash at TIFF. Overall, a social media universe across Twitter, Facebook, Instagram, YouTube views of 62M+ per RelishMix which is “normal for indy drama” with “content cadence quickening” before the pic’s opening. Chastain’s Instagram post for the NYC premiere, garnering just under 300K views: