‘Shang-Chi’ Becomes Highest Grossing Movie At Domestic B.O. During Pandemic, As ‘Dear Evan Hansen’ Weeps
Social Media analytics corp Relish Mix, gauged online sentiment toward Dear Evan Hansen as a 5.5 out of 10 on its meters, reporting, “Convo quality runs the gamut — from joyous praise of the power of the theme coming from the Broadway play as a post pandemic story of hope and inspiration with the musical soundtrack that runs deep into our culture, celebrated by audiences. On the cynical side, threads over the last four months touch on questions about Ben Platt being cast as a high school student given the fact that he’s 27. In defense of Ben Platt on social, rolling into the feature film, fans of the play are piling on in vigorous support of his continuation his role in the film and question the intent and ‘to suspend their disbelief to get more out of life’.”
Due to the momentum of the Broadway’s plays publicity over the last five years, RelishMix counts the social media universe for Dear Evan Hansen at 459.5M (which is above Pitch Perfect 3 at 317.7M and A Star Is Born at 301.1M) across Facebook, Twitter, Instagram, YouTube. However, minus out the Broadway musical YouTube video views of 356.2M and the social media awareness for the film drops to 103.3M “which is at the lower end of the genre in the range of Rocketman‘s 114.5M and La La Land‘s 48.3M” says RelishMix.
The Dear Evan Hansen cast has 10.7M activated across social, primarily on Instagram with Ben Platt and Julianne Moore each at 2.9M, Amandla Stenberg with 2.4M and Amy Adams at 784K.
