‘Venom: Let There Be Carnage’ Gobbling Up $71M+ Weekend, Second Best Friday During Pandemic With $37M+
If there were any exhibitors out there who were irate about Sony sending nine of their movies straight to streamers and skipping theaters during the pandemic, consider this weekend’s Venom: Let There Be Carnage as a big, wet kiss and make-up.
Word of mouth before opening on social, according to RelishMix, was no doubt positive with “chatter for Venom 2 sprinkled by fans though-out Sony Pictures trailers over the Covid shutdown (Escape Room, Ghostbusters, Don’t Breathe 2), with many exclaiming that the Marvel follow-up will be the ‘first movie to get me back in a theater'”.
Venom 2 exceeded the social media universe average for action sci-fi movies with 389.8M followers across YouTube views, Facebook, Instagram and Twitter. The first Venom hit 754.6M, but included Eminem in the soundtrack, who delivered 134.2M followers, plus music. YouTube views “are exceptional,” per RelishMix, at 290.8M and 44.6M on Facebook for 35 videos with owned pages for the film at 1.5M (1.1M Facebook, 442K Instagram, 174K Twitter) and brisk Venom 2 activity on the Sony Facebook, which counts 29M fans.
Social media champs for Venom 2 include Tom Hardy, with one social channel on Instagram at 7.3M fans, who is using it very effectively to promote his projects and partners with per-post engagement running from 80K up to 1.5M. Woody Harrelson counts 5.3M and is nicely activated, as well as director Serkis at 1.2M. Naomie Harris (who’s in Venom this week and No Time To Die next week) with 461K, plus soundtrack artist Skylar Grey at 2.3M.
