‘Tenet’ Raises To $200M+ Worldwide With Domestic Near $30M In Marketplace Still Slowed By Pandemic
TENET: Good news for the Christopher Nolan movie which was saddled by a B Cinemascore last weekend, and a PostTrak of 79% overall positive, with a 49% definite recommend: Comscore/Screen Engine PostTrak exits went up to 80% and a 65% definite recommend, the latter a tad higher than Dunkirk at 63%. That’s very good for word out mouth. RelishMix shows social media sentiment largely leaning positive.
Per Relish Mix, Tenet‘s social media universe has grown moderately by 8.9M on YouTube, totaling 245.7M, predominantly on owned trailers. Added to that the movie’s Facebook has added 6.5k new fans, an average of 750 new fans per day tapering down from 1.5k per day while the Tenet Instagram has added 7.9k new followers up to 77.9k and an additional 2k on Twitter up to 52k.
BROKEN HEARTS GALLERY: Per RelishMix, four days before Broken Hearts Gallery‘s theatrical opening, Sony leveraged the executive-producer Selena Gomez’ social Network of 342.5M across Facebook (61M), Twitter (62.5M), YouTube (26M subs), and Instagram (193M) to drop select materials. However, standing out on Gomez’s social network is tricky, as she’s recently launched a streaming cooking show, Selena +Chef on HBO Max, along with her other make-up line projects. This trailer she posted on Instagram six days ago pulled in 7.1M views, while her special message to fans three days below was closer to 19K views.
Gomez said she boarded the project because it was “lighthearted” and “that’s something we need at this time.” In her trailer post, Gomez, wrote, “@brokenheartsgallery finally comes out on Friday! I am excited to produce a film directed and written by a first-time female filmmaker, @nkrinsky. Although you can see this movie in some theaters, remember that COVID-19 is not fake news -so please follow safety guidelines in order to enjoy the movie experience with the lowest risk possible. Oh and here is a special trailer we made featuring my song, ‘Souvenir'”
