‘Wonder Woman 1984’: Exhibition Braces For Another Release Date Change During Pandemic Post-‘Tenet’

WarnerMedia Studios and Networks boss Ann Sarnoff told us that in the rewriting of the distribution playbook for Tenet, the studio’s rule was “Don’t spend all your money upfront! Pace yourself, it’s a marathon and not a sprint.” This is different from the studio’s historical habits of spending aggressively during the course of a pic’s opening weekend for the No. 1 win. But how can you spend big when the biggest box office markets aren’t open yet?

RelishMix does mention that Tenet‘s campaign on social was erratic to start, but over the last 90 days built to a 235M social media universe across Facebook, Twitter, Instagram and YouTube views thanks to Warners’ online and digital subsidiary tentacles pushing the movie. Total YouTube views for earned and owned material exceeded 152M, which is strong for an action sci-fi movie, with fans engaging on Facebook at a strong daily rate of 1.5K.

FULL STORY: https://deadline.com/2020/09/wonder-woman-1984-release-date-change-2020-november-christmas-1203019735/

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