‘Wonder Woman 1984’ Hits $16.7M At Domestic B.O. In Face Of HBO Max Release
WONDER WOMAN 1984: We’ll have to wait and see what success WarnerMedia drums up in regards to Wonder Woman 1984‘s impact on HBO Max subscribers. But from a box office perspective over Christmas, with 60% of the 5,8K theater domestic market closed by COVID-19, the DC sequel posted a record result for the pandemic since theaters reopened in late August, with $16.7M at 2,151 locations. The first Wonder Woman opened to $103.2M over the first weekend in June.
Social media analyst RelishMix says that the Jenkins-directed sequel nabbed a bountiful social media universe of 325.6M before opening because of the cross-promotional triangulation of Warner Bros. Pictures, DC Universe and growing HBO Max digital channels.
“Platform activity on YouTube has a robust 21 owned videos and 90+ reposted videos feeding 177.3M views. On Facebook, fans for the film have grown to 2.4M with 33 videos in the 12 months driving over 14M views. Awareness/reach is indexing strong in relation to Covid trends across digital platforms, activity is exceptional with Gal Gadot cast activation,” reports RelishMix which also spotted that positive convo for the movie was a 10 out of 10 on their index.
Of the notable pushes on social, Warner dropped the sequel’s three-minute opening sequence on Dec. 15, “a bold move of hooking and engaging the audience and drive more early activation of the HBO Max app on OTT devises and smart TV’s” says RelishMix; the clip registering close to 6.5M views.
RelishMix counts that the combined activated social media follower reach of the WW84 cast of Gadot, Pedro Pascal, Connie Nielsen and Robin Wright stands at 62.3M followers, of which Gadot accounts for 94% with 58.7M followers. She has worked a tremendous amount of overtime in promoting the movie on social, and the talk show circuit, i.e. The Tonight Show. Her Instagram video posts are events unto themselves, i.e. her press junket prep drew 4.4M views, her glam prep sung to the Indiana Jones theme did close to 3.2M views, and the silly music video she made with Wiig, which she showed off on The Tonight Show generated 3M, see below:
NEWS OF THE WORLD: RelishMix says that News Of The World‘s social media campaign was propped by Universal Pictures social channels totaling a 42.4M social media universe with 30.5M fans from Facebook and other channels in the 4M range. Materials are being very carefully dropped on YouTube with the trailer at 9.5M views and the interview BTS with Tom Hanks at 2M views. “But when a studio slowly drops materials, we see either cautiousness of a final cut that is struggling — or a sense of confidence that the word-of-mouth impact for the wide release will drive a very strong response,” reads RelishMix. Hanks has kept a low profile on promoting his movies to his 38.5M fans across FB, Twitter and Instagram this year.
PROMISING YOUNG WOMAN: Mulligan is not activated on social media, but a positive word of mouth prevails per RelishMix ever since the pic’s debut at Sundance. That buzz since January “extends over a year from the first trailer drop however the social rollout is platforming out with two trailers on YouTube (7.3M views). Plus, there’s a stack of 15 sound track videos from Maya B, Carmen DeLeon, Charli XCX, Paris Hilton and many more. On Facebook, 17 videos have clocked over 12M views with several strong boosts as fans discuss where the film will stream first,” says RelishMix.
FULL STORY: https://deadline.com/2020/12/wonder-woman-1984-opening-weekend-box-office-hbo-max-christmas-1234661767/