‘Wonder Woman 1984’ Weekend 2 Box Office Drops -67% As HBO Max Glitches Continue
The first weekend of the year, which at its apex in 2016 grossed $219.5M off the heat of Disney’s Star Wars: The Force Awakens, registered an estimated $13M for the entire weekend. That’s in a continued decimated exhibition marketplace that’s praying to reopen in 2021.
Warner Bros.’ theatrical release of Wonder Woman 1984, which is also available on HBO Max for the next 21 days, grossed $5.5M, -67%, for a running domestic B.O. of $28.5M. From that kind of drop, it sounds like whatever moviegoing public exists out there finally got the message that they can see the movie at a cheaper price for the family at home on HBO Max. Either that or given the B+ CinemaScore on WW1984, word of mouth has stalled the sequel at the box office, and folks have figured out that it’s more economical for them to watch it at home.
Social media analyst RelishMix noticed that the DC sequel’s recent social media chatter ranked a 4.5 out of 10 in its conversation meter.
“Convo before release was exceptional in tracking for the next chapter. But since opening, chatter is wildly mixed, with questions about the exception powers of ‘The Dreamstone’, the re-birth of Chris Pine’s character, to Kristen Wiig’s transformation. Review spots drill deeper about the pace of the storyline, as well as Wonder Woman moments throughout the film. Fans are hoping for a 2021 return to the big screen with popcorn, ASAP,” reports RelishMix.
That said, the social media push for the pic, particularly by star Gal Gadot, has been wonderful. “The social channels for WW84 across Facebook, Twitter, YouTube and Instagram, with the movie official pages (3.9M), the studio (53.8M) and DC channels (8.2M) — the Social Media Universe of Gal Gadot (60.5M) is the strongest driver of engagement since opening. Specifically, activity on the Gadot Instagram over the week has clocked over 8M likes.”
Since Christmas day, the hottest Gadot post took fans behind-the-scenes, which they clearly savor, with 2.7M likes and over 10K comments on image:
Over on TikTok, Gal Gadot and her marketing/glam-squad haven’t missed a beat with continuous posting to extend to another 1.2M fans.
